The Chrysler 300C Story

In 2004, the stunning Chrysler 300C was unveiled to the American market and soon after stretched versions of the car were seen in the Las Vegas limousine show.

It took the limousine and chauffeur market in the U.S by storm as it was an affordable, good-looking and extremely comfortable car to own. Its aggressive grille and road-stance made it the ultimate 'gangster mobile' and every limo operator in American wanted to own one.

The Chauffeur magazine was one of the first magazine's to try the 300C when press vehicles became available in the UK (pictured). It was soon obvious that the car had potential of being a chauffeur vehicle due to its large boot and plentiful legroom in the rear. However, thirsty 3.5 V6 engines and no plans for a right-hand drive model made it impossible for a UK chauffeur to operate.

However, the magazine continued to push the reviews into the publication and eventually news came that Chrysler was to set-up an Austrian plant to build the 300C in right-hand drive, and even better - with a diesel engine!

This was great news but chauffeurs were not convinced that the brash look of the 300 was a good one for their businesses. Many changed their minds when they saw the prices and equipment list of it.

Now, five years later, go to any UK airport or major city and see how popular 300C has become and is one of the most recent success stories in the chauffeuring world.